Data-Driven Matchmaking for Social & Dating
This case study tackles user churn in India's fast-growing (5th globally) dating market. By analyzing user pain points and market trends, I have proposed an effective solution to boost user retention.
Interaction design
Seer
UX Case study in optimizing SaaS utilization to increase ROI
Booming SaaS tools bring power but managing them creates inefficiency, wasted spend, and security risks. This case study explores how UX design principles can be applied to develop a user-friendly SaaS management platform.
Enhancing Financial awareness in G Pay's Interface
With UPI transactions projected to hit $1 billion daily, This case study details a user research and UX audit conducted on Google Pay. The project aimed to identify opportunities for improvement and feature additions that promote informed spending behavior among users.
Others
